Joanne Reyes is a senior non-profit development professional with more than 16 years of experience. She is currently CEO at the Fulfillment Fund, a college access and college success non-profit with a 40-year history of providing pathways of opportunity to young people from under-resourced communities in Los Angeles.
Prior to her joining the Fulfillment Fund, initially as Chief Development Officer, she was Associate Vice President, Development at Children’s Hospital Los Angeles and focused on funding opportunities for the Children’s Center for Cancer and Blood Diseases and other medical specialties. She also oversaw the Foundation’s Special Events department, including the hospital’s signature biennial gala, which has raised more than $24 million since its inception. She first joined the hospital in 2009 as Director, Children’s Miracle Network Hospitals and was elevated to lead the hospital’s corporate philanthropy efforts, cause marketing, and special events before transitioning to major gifts fundraising for medical specialties. She raised more than $70 million during her tenure at Children’s Hospital, including the successful solicitation of two of the hospital’s largest corporate gifts in its 117-year storied history.
Prior to her tenure at Children’s Hospital, she served as Marketing and Communications Administrator for Didi Hirsch Mental Health Services, where she led development communications efforts. She began her career in nonprofit development at Hillsides, where she raised funds to support services for severely emotionally and physically abused children.
Joanne holds a Master of Arts from Stanford University, Cum Laude and a Bachelor of Arts, Summa Cum Laude, Phi Beta Kappa from the University of California, Los Angeles and is a native Angeleno, having been raised in the San Fernando Valley and attended Los Angeles Unified School District schools from K-12. Organizations that serve to better the lives of children, teens, and young adults have always been the focal point of Joanne’s professional and personal interests, and in addition to serving in her most important role as a mom of two bright and energetic girls, Joanne has volunteered for various local non-profit organizations and has served as a mentor to several young women achieving their Gold Awards for the Girl Scouts of America.
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